As an effort to look for new business prospects, ADRENALINA decided it was time to go against old procedures (powerpoint presentations via e-mail anyone?) and take a more guerrilla-like approach to its own brand. How? By creating buzz and encouraging potential new clients to "cheat" on their existing agencies.This campaign included a viral video, a website reminiscent of sensationalist British tabloids and an actual newspaper that was delivered to specific marketing departments in companies all over New York City. This newspaper was also given away by "newsboys" in office building lobbies where key prospect clients were located. www.cheatonyouragency.com uncovers the story of a client whose tiresome relationship with his agency leads to cheating with hot shop ADRENALINA.